The Internal Link Layout of Your Blog – How to Improve It
Before you go ahead and spend time working on the external links of your blog, it’s important that you focus on creating a strong and relevant internal linking structure that provides the right level of navigation to the readers and at the same time helps you improve your SEO. So, how can one add more value to their blog and strengthen their internal links? Read the article below to find out. Even if your site is about something like cheap prepaid cellphones, having proper internal linking will help.
Include Links on Your 404 Pages: No one, including your readership, likes being faced with an error page. If you want to turn your frustrating error pages into a positive experience for your users then you should considering leveraging them for your own benefit. It is an excellent chance for you to send some more traffic back to the important pages of your blog by converting your 404 pages into user friendly pages. If you’re using WordPress, you’ll find it easy to edit the theme to modify the 404 page and add your own links to it. You simply need to open the 404.php file and change it by adding whatever you want, including links.
Whatever be the case, you shouldn’t let your blog’s error pages sit and collect dust; make them work for you.
Only you know if a FAQ page is necessary for your site, but just realize they can help your visitors a lot. Of course if it will provide a better user experience, then that is good but also consider the increased links in your site. You can use highly targeted keywords and phrases on the frequently asked questions page and link them to the right pages so that your readers can find them. The FAQ with great internal links will be crawled by the bots, and they will report back that your site is rich with internal links. You will always want to use relevant keywords as anchor text so people will know where they are going. An example of what I’m talking about can be seen at the Bed in a Bag Comforter Sets web site.
Cross-linking among your pages is something you want to do, but make sure your anchor text is applicable to the page it links to. You will see that there are basically standard ways to accomplish this type of linking. There are two reasons as we have talked about; your visitors plus the search engine bots. You are shooting for more views to your pages plus much less of a bounce rate. Be sure you do not neglect this important area regarding site internal links, and when done right it will be helpful to you.
